Whitelabel

What is a whitelabel app?

A whitelabel app is a generic app produced by one company to be rebranded by another. These apps feature a high degree of standardization, requiring minimal customization. While the app's corporate identity can be adjusted for each company, its general functionalities remain the same. This means the app's look and feel can be modified without extensive production work, unlike developing entirely new apps.

Whitelabel techniques offer a 'sustainable' development approach, saving time and development costs because entirely new apps don't need to be built repeatedly.

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Whitelabel app developer

As a whitelabel app developer we have extensive experience in developing this type of app. We build apps using this technology for a wide range of clients, as it is a proven method that leads to greater app success. After thoroughly understanding the client's and target audience's needs, we begin designing and developing the base app and its associated design.

For a whitelabel app, the strategy phase and the preliminary phase is extra important. This is because you develop one base app, from which you can more easily develop multiple apps. In the long run, this significantly saves on costs and development time. Additionally, you'll have a well-thought-out strategy for the applications.

Developing a whitelabel app

Developing the foundation of a whitelabel app often takes a bit longer than when we develop a regular native, hybrid or web app . This is because we configure the app in such a way that the code and foundation are reusable for multiple subsequent apps with their own corporate identities and branding.

As a result, developing subsequent apps becomes very efficient. We can create native whitelabel apps as well as hybrid whitelabel apps, for example, in React Native. Want to know more? On this page, you can read more about our approach.

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Case Study: DutchChannels

Are you looking to create a whitelabel app and curious about an example? Then check out the portfolio page of DutchChannels, a client for whom we have built multiple whitelabel apps and continue to develop for.

DutchChannels offers video on demand channels targeting niche audiences. After first developing a complex base app, it became relatively easy to rebrand the app for multiple target groups, purposes, and channels. For example, in a short period, we developed the WithLove app and the New Faith Network app, both based on the core app. Both apps were in the top charts in the stores within a week of their release.

We are currently developing multiple TV apps for DutchChannels for tvOS, Android TV, WebOS, and TizenOS. These are also white-label.

What are the white-label options?

There are several options available when you have a white-label app developed. Besides building white-label apps in virtually any desired framework or app technology, the following options are available:

1. White-label within an app

An example of white-label technology within an app is the one we developed for Deloitte. Users see the same app, but the style changes based on the user's login. Is the user a KPN customer? Then they see KPN's corporate identity and logos. Is the user from Capgemini? Then they see that corporate identity. The Deloitte app is a hybrid white-label app.

2. A base app with multiple separate white-label apps

This is the case with the aforementioned apps for DutchChannels. After developing a base app and defining the styles, we built multiple apps, each with its own style. These are native white-label apps.

3. Only separate white-label apps

Customers can also choose to entrust us solely with the development of white-label apps. This is, for example, the case with the BAGTAG app that we developed. If an app already exists, we can integrate white-label technology. For example, we integrate the BAGTAG white-label solution into airline apps such as KLM and Lufthansa.

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The advantages of a white-label app

White-label applications (also known as white-label apps) are ideally suited for organizations that want to better serve their customers with one or more apps and grow their business.

Do you want multiple similar apps, now or in the future? Then a white-label app can be a smart solution.

• Create growth and engagement with an app
• Easily customizable
• The base app remains the same, the content and design are always unique
• You have a well-functioning app that could use a redesign
• High degree of standardization and efficiency