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A beacon is a small device that uses Bluetooth technology to transmit and receive signals. This makes it possible to determine the location of a smartphone or other mobile device with centimeter precision. Besides tracking device locations, the beacon also knows exactly where you are. When you are near a beacon, a specific app feature can be triggered.
This offers a wide range of possibilities for marketing purposes. For instance, the Darwin app uses beacons to see who is near meeting rooms. The app user can then turn the lights on or off in advance, or lower the blinds, for example.
Ever thought about an interactive way of communicating that doesn't require an internet connection? Then iBeacon technology might be just what you're looking for. The possibilities include a positioning system, interactive marketing, or even a means of payment. It is a highly interactive technology that can be used virtually anywhere; for instance, to automatically greet your customers. It can also automatically generate a heatmap, allowing you to see where customers spend the most time in your store. This makes it a powerful tool for both service and analysis.
For the Darwin app, we utilized Beacons to enable different devices to communicate with each other. Darwin is an IoT app that takes building automation to the next level. With the Darwin app, users have control over various spaces within the new Vanderlande building in Veghel. To achieve this, Darwin uses advanced beacon technology, allowing the app to instantly know which room the user is in.
The applications of a beacon app are incredibly diverse. For retailers in particular, beacons are excellent tools to utilize. For instance, beacon technology can be deployed in an innovative and interactive way for in-store navigation, measuring shopping behavior, processing payments, sending personalized offers, or supporting a marketing app.
Realizing a digital dream doesn't stop with developing an app. Even after the release, the club members of The Digital Club can take your solution to the next level. The major advantage: all services under one roof.
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