WHITE LABELAPP LEAVETO MAKE
Have a custom white label app developed that you can rebrand or further develop in different house styles. Many organizations such as BAGTAG (KLM) and Deloitte have us develop white label apps (also known as white label) that are fully aligned with business objectives and can be used throughout the industry.
Intuitive apps that are developed in a targeted manner: have a white label app made by Coffee IT.
A SMART WHITELABEL APP THAT MAKES YOUR BUSINESS FUTUREPROOF
Goal Oriented
We ask the right critical questions and quickly get to the heart of the matter. We build the app from our head office in Utrecht with specialized in-house developers.
Quality code
Our apps are user-friendly and have well-structured code. As a result, they are of high quality and show few bugs.
Specific knowledge
We specialize in developing complex apps with any technology. Native, hybrid, web or blockchain? We can develop and maintain any type of app.
Wouter van Eldrijk, DutchChannels
“Coffee IT has achieved a top performance in recent months with the realization of the native apps for our video channels at DutchChannels. They are technically strong and clearly have a passion for building good apps. Think along, work hard and are flexible.”
DutchChannels is the market leader in independent niche video channels. DutchChannels is one of our technical partners with whom we have a maintenance contract. We are currently developing several streaming apps for DutchChannels.
THE DEVELOPINGFROM WHITELABEL APPS
When we develop a white label app, developing the basic app often takes a little longer than when we develop a regular one native, hybrid of web appto develop. This is because we set up the app in such a way that the code and the basis are reusable for several subsequent apps with their own house styles and branding.
As a result, development of successive apps becomes very efficient. We can create native white label apps, but also hybrid white label apps in, for example React native. Knowing more? You can read more about this on this page our method.
Do you want to create a white label app and are you curious about an example? View the portfolio page of DutchChannels, a client for whom we have built and are still developing several white label apps.
DutchChannels offers video on demand channels aimed at niche audiences. After we have first developed a complex basic app, it is relatively easy to rebrand the app for multiple target groups, goals and channels. For example, we have developed the WithLove app and the New Faith Network app in a short period of time, which are based on the basic app. Both apps topped the charts in the stores on the week of release.
We are currently developing several TV apps for DutchChannels for tvOS, Android TV, WebOS and TizenOS. These are also white label.
As a white label app developer, we have extensive experience in developing this type of app. We build apps with this technology for a wide range of customers, because it is a proven method that leads to more app success. After we have properly mapped out what the wishes of the client and the target group(s) are, we start designing and developing the basic app and the associated design.
With a white label app, the strategy phase and the progression is even more important. You develop one basic app, from which you can more easily develop multiple apps. In the long term, this saves considerable costs and development time. In addition, you have a well-thought-out strategy for the applications.
DE BENEFITS FROM A WHITELABEL APP
White label applications (also known as white label apps) are ideally suited for organizations that want to better serve their customers with one or more apps and want to grow a company.
Do you want several similar apps, now or in the future? Then a white label app can be a smart solution.
- Create growth and engagement with an app
- Easy to personalize
- The basic app remains the same, the content and design are always unique
- You have a well-functioning app that can be restyled
- High degree of standardization and efficiency
WHAT ARE THE WHITE LABEL OPTIONS?
There are several options available when you have a white label app developed. In addition to the fact that we build white label apps in almost any framework or app technique, there are the following options:
- White label within an app
An example of white label technology within an app is the app we are developing for Deloitte. Users see the same app, only the style changes based on the user's login. Is the user a KPN customer? Then it will see KPN's house style and logos. Is the user from Capgemini? Then the user will see that house style. The Deloitte apps is a hybrid white label app.
2. A basic app with multiple separate white label apps
This is the case with the aforementioned apps for DutchChannels. After we developed a basic app and determined the styles, we built several apps, each with its own style. These are native white label apps.
3. Single white label apps only
Customers can also choose to leave the development of white label apps to us. This is the case, for example, with the BAGTAG app that we have developed. If there is already an app, we can integrate a white label technique. For example, we integrate the BAGTAG white label solution with airliner apps such as KLM and Lufthansa.
LEARN MORE ABOUT WHITELABEL APPS
A white label app is a generic app that is produced by one company and then rebranded by another company. They are apps with a high degree of standardization, so that little customization is required. The house style of the app can be adjusted per company, but the general functionalities of the app remain the same. The look and feel of the app can therefore be adjusted without a lot of production work being involved, as is the case, for example, when developing completely new apps.
White label techniques are a 'sustainable' development method that saves time and development costs because it is not necessary to build completely new apps all the time.
Apple tightened the app regulations regarding white label apps in the fall of 2017. This one new guidelines – section 4.2.6 – relate mainly to the provision of a white label app in the Apple Store. Initially, Apple banned white-label apps from the Store in this cleanup. Apple did this to ensure that there are only unique apps in the store that offer added value. This way they prevent the stores from being full of identical and low-quality apps.
This does not mean that a white label app cannot be offered in the Apple App Store. Apple has indicated that they do not necessarily ban these apps, provided that the apps are of such quality and offer a unique user experience. The control on this is done by a combination of an algorithmic control and human control. This means that white label apps are not necessarily not downloadable in the Apple Store.
By engaging us as your white label app developer, you are guaranteed a unique, high-quality app that can be installed in both the Apple App Store and Google Play Store.
White label applications have many application options and can be ideal for event agencies or housing associations, for example, where a 'new' app is always published. Another good example is a supplier of charging stations for electric cars, which publishes an app in their house style for each customer.
The white label apps we have developed are used in multiple industries and are for both consumers and companies/internal staff. Think about streaming apps for video on demand channels of BAGTAG, an app for airlines such as KLM and Lufthansa.
Generally not. Unless we also develop the white label app. In that case we can be called in for the full-service approach. This means a white label app with accompanying website in the desired house style. Inquire for more information contact to record.
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CONTACT
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