Make the app discoverable?

About 8.000 apps are added every week in the world. It is therefore becoming increasingly difficult to stand out among the millions of apps. One way to do this is to have the orienting user come to you automatically by your make the app discoverable. In this article, we'll look at some methods to make your app discoverable.

Findable, what does that actually mean?

Of course, being discoverable does not mean that you want your app to be findable only by entering the full name in the Apple or Play store. Being findable means being relevant at a desired moment. For example, do you have a restaurant delivery app? Then you want to be findable when your consumer is looking for food. Findability allows you to respond to consumer demand. As an example, a potential customer of a restaurant might ask: Where do I order Chinese online? or Where is a Chinese takeaway restaurant in Utrecht? A restaurant delivery app not only delivers Chinese, but it can be attractive for a restaurant delivery app to be found on these terms because this content is very relevant to the potential customer.

Where should my app be found?

Don't assume that your potential customers will only find their way through the Play Store. Your customers can also orient themselves via Google, Social Media or via advertisements. The most important thing about your campaign is relevance, your app can be at the top of Google, but if this does not result in an installing user, this is of little use to you. Being findable is therefore important on every platform your potential customers are on.

How to start?

Find out what your customers are using your product for. Does your app deliver new bulbs? For example, it may be the case that most of your customers come to you with the question “replace a broken lamp”. To find out what your customers find interesting, we can support you with keyword research. Here we investigate which keywords are highly searched and have little competition, so that you can tackle the consumer's unanswered question.

Achieving downloads through smart app marketing

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Findability in the Play Store and Apple Store

App Store Optimization (ASO) is the name for the process of making your app more discoverable in the Google Play and/or Apple Store. This is important because your app is more likely to be installed if it ranks higher in search results. ASO is a form of optimization that looks at optimizing things like app keywords, descriptions and the title of your app so that the user comes to this sooner and more often. ASO also increases the chance that your app will appear in Google's organic search results with an accompanying download button.

Landing page for your app

A cost-efficient way to make your app findable is through your own website with landing pages. This is used by many well-known apps such as Uber. But why? A page for your app makes your app look better to consumers and to Google. You can capture potential users on your page and direct them to your app. You can also build a landing page per feature or for specific questions. A landing page is a self-evident concept, because it captures searching users (countries). Besides the content, there are a number of other aspects for a website on which a website is indexed in Google, such as loading time and user-friendliness. Coffee IT can provide you with an inspiring website that is optimized for Google early in your app process.

Organic findability is slowly getting started. Therefore, it can be lucrative to invest in advertisements. It is important to know that advertisements require a high budget. An interesting option is to advertise via Facebook. Via Facebook you can easily target a specific target group and you can also broadcast different messages per target group. You can also determine the timing of your advertisement, which can be interesting if, for example, your app is relevant to certain parts of the day, such as breakfast or rush hour.

A new way of advertising is advertising directly in the Play or Apple Store. That way you will always be at the top of search results for the terms you have entered and this can give you just the boost you need.

The last way we want to address is advertising via Google. Many users still often orient themselves via Google and if you use this orienting user segment, this can certainly work to your advantage.

There are many more ways to advertise. It is important to always keep your target audience in mind. When does your target group use a certain platform and what question does your target group have? Coffee IT can help you draw up a marketing plan based on budget and/or objectives.

Draw up a plan

The most important thing to make your app more discoverable is to create a plan with SMART defined objectives. Would you like support in drawing up a plan to make your app findable? Then we would like to get in touch with you. We discuss the possibilities without obligation while enjoying a cup of coffee. Coffee IT, Freshly brewed apps.