3 Online marketing tips for your startup

Your startup is established and the target group is established. But now, how are you going to reach your target audience? The next Online marketing tips help with this.

Make sure your users feel comfortable on social media. Address users as they are used to in your industry, don't be afraid to be too informal and promote your brand's personality on social media to your leads and customers. Social media allows customers to share experiences about your brand and products. Why this is useful?

Build your brand: Building a brand is much more than just a logo or a service. It's the feeling your brand evokes. Interaction via social media can help with this.

Generate brand loyalty: To generate brand loyalty, it is important that your customers have confidence in your brand. When customers see that you care about them, they will bond more quickly.

Influence your reputation: With social media you have the opportunity to answer negative reviews and improve the customer experience.

Traffic to your website: With social media it is easy to share articles, so more people see the article and your website gets more visitors. SEO can contribute a lot to this. Not quite familiar with the possibilities of SEO yet? Then maybe one SEO course a good idea.

On Facebook, for example, it is easy to find out how many times your post has been viewed, how much your post has been shared, how many likes your post has and how many people have navigated to your website.

User experience of your website is everything. If your users have no reason to use your website or your website is not functioning as it should, you are most likely losing customers or potential customers. Below are a number of factors in which you can improve your user experience.

Mobile friendly design: The number of mobile searches via Google has now exceeded the number of assignments via the desktop. That is why it is very important to respond to this market. In addition, Google has recently started indexing mobile-friendly websites better.

Navigable design: On average, a user spends 15 seconds on your website, so you want a user to get to the content that is relevant to them as quickly as possible. This way you prevent your prospect from running off to a competitor. With a clear navigation and a good looking website you ensure that your customer pays more attention to your website than a messy/busy site.

Clear information: Your visitor comes to your website with a question. It is up to you to find out what this question is and how to answer it. Only then will you provide new customers.

Your customers' trust is not only based on your competence, but also on your brand. That's why it's important to keep your brand consistent across every platform.

brand message: Whether your user comes in through Facebook, Twitter or another platform make sure the style of the message is the same. If your website has a quirky way of conveying your message, extend it to your social media.

Logo: Obviously, your logo should be the same on every platform. Otherwise, a visitor may think that it concerns another company

Color schemes: Make sure that the same color schemes are used on every platform. Color schemes are easy for the customer to remember.

These three simple steps are a sure win. Your online marketing should achieve your set goals and promote your product/service. Do you need help setting up your online marketing? Then contact us without obligation.