An important question when you are a make the app is: Which functionalities are most important for my app? If you can answer this question, you know well what the unique values are concept. This article gives you a number of methods and tips to determine what the most important functionalities of your app are.

What are the main functionalities of my app?

To determine what you find important in your project regarding functionalities, it is important to draw up a list of priorities. You state which features you find most important in your app and which features you find less important.

What kind of features can I think of? There are several features that you can think of, such as creating a profile, posting photos and viewing other profiles. The same features are not equally important for every app. The purpose of the app will determine which features are prioritized by the app. Examples?

For example, consider an app for an employment agency. With this app it is more important that employees can log in, find data and see their services. With an app for Home automation & IoT solutions, the priority is more on functionalities that ensure that all devices are connected and the devices can be controlled remotely.

How do I ensure that my app connects with my target group?

It is important that the app, with functionalities, fits well with the target group if you want to be successful with your app. It is important that the prototype is made in advance and that the concept is validated with future users. This validates the concept to see if it actually meets the needs of the users or can the concept be further refined if this is not the case. To find out what is needed to get users to install your app, you can ask interested parties the following question: 'What functionality do you think should be included in this app so that you install the app without hesitation?'. You can then bundle these answers and build a prototype that offers this feature.

It is important to constantly look at the users to take their feedback into the iterations to make the prototype better and better. Involving your users in your process ensures that any misconceptions about the prototype are intercepted and the prototype closely matches the wishes of the users.

How do I decide which functionalities to link to my app?

You don't have to make the final choice for the functionalities you want to add to your app. We at Coffee IT have a lot of experience in developing apps and from our previous experiences we will help you to understand which functionalities are available and which are definitely a must. Through a Accelerator Day Together we look at the functionalities that you have set up and we brainstorm about which ones can be added and which have priority.

Coffee IT not only helps you think about the possibilities within applying features, but also helps you develop your concept version into a Strategic Plan.

How do I retain my users?

This is something every app founder deals with. It can be difficult to get people to download your app, but how do you stay relevant so that users keep it?

A tool to measure how many users leave or delete your app is Fabric or Google Analytics. As an app founder, it's helpful to know why users are deleting your app. Especially if the reasons have to do with the performance and user-friendliness of the app. Reasons that may prevent users from uninstalling your app:

User finds registering too difficult;
The purchase threshold of the app is too high;
The app is not user-friendly, so the app is not used.

It is important to know the exact reason why users leave your app, because only in this way can you find out whether the functionalities of your app are good or whether there are peripheral issues that need to be adjusted.

Conclusion

Hopefully, this article has helped you figure out the primary functionalities of your app idea. If you are curious about what you should take into account when drawing up a business case, read here business plan for an app. If you are curious about what we can do for you or want to spar about your idea? Please rest assured contact without obligation.