A native experience with no app installation
Do you want a instant app have it developed or would you like to know more about it first? With the arrival of the Android instant apps, downloading an app from the Google Play Store is no longer necessary. This new Google technology makes it possible to use apps on an Android smartphone without having to install the app first. This makes an instant app extremely user-friendly for the app user. Wondering if an instant app is suitable for your product or service? Then read on.
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What is an Instant App?
Google Play instant apps are Play Store apps that can be opened without having to install them. If you like the app, the user can choose to download or buy the app from the Play Store. This new app function has significantly lowered the threshold for using an app. This can bring many new users. In this way, the target group comes into contact with your brand in an accessible way and you can then entice them to download the app. By giving the app such a high quality, user-friendly and fantastic design, you reach a larger potential target group and realize more downloads. By building in an install button, users can install the app directly from the instant app.
- An instant app only uses data when you open the app
- If the app is already on a device, the full version opens immediately
- Instant apps are free to try and use
- Users can unsubscribe at any time through the Play Store settings
Instant apps for Android
Instant apps were introduced at the Google I/O event. Can be done through instant apps Android apps be started without further installation. The apps only remain temporarily on the device. The SDK file is automatically deleted when the app is closed on the smartphone or tablet. In time, it will be possible to open an app via a URL or by being near one iBeacon. An instant app is suitable for multiple user situations. For example, if the app only needs to be used once, if you want the target group to come into contact with your brand or product in an accessible way or if you want to minimize certain actions for the user.
Is this not quite clear yet or curious about an example of an instant app from Android? Then watch this video in which everything is clearly explained with some current examples.
Instant apps are the future
Instant apps hold great potential in the shifting user-centered media landscape. Instant apps are designed to give app users exactly what they need at the right time. They ensure that you can quickly and easily use the functionality of a particular app without having to download the entire app from the Google Play Store. As a user, you benefit from the UX benefits of the app without using the full app. So you can test the app, as you would with a MVP app does. An instant app is divided into modules and only loads the module that you need at that moment as a user. It saves GBs on your smartphone and reduces data usage. Even if a smartphone is full, someone can use the instant app.
App design & UX design
The power of an instant app lies in the high degree of user-friendliness. Users do not need to install the app and navigation within the app is simple. A well-thought-out UI & UX design ensures that users actually download the app. This will indirectly increase the percentage of returning users.
App marketing
To guarantee the success of your app in the stores and within your target group, not only active users but also conversions are important. We can help to position the app strongly in the market. We do this through online marketing (ASO, SEO, social media, SEA). As a full-service app developer, we can be hired for the marketing of the app.
App development
For us, the quality of the code is central to the development of an instant app. With a high-quality instant app you generate more active users, the app has fewer bugs and any defects are detected earlier. High-quality code saves you maintenance costs in the long run.
What are the advantages of an instant app:
An Android instant app offers several advantages. The fact that an app no longer needs to be installed on a device is perhaps the most important. This saves storage space and makes the app faster for users to access. In addition to these benefits, instant apps offer:
- No download and installation from the Play Store required
- Compatibility with almost any Android device
- Native app with more functionality than a website
- To be indexed by the Google search engine
- Available from Android 4.2 (Jelly Bean)
- Accessible for users
- Easy to tempt into conversions
- Reduces data usage
What are the disadvantages of an instant app:
In addition to these benefits, there are also some limitations to instant apps. For example, they have a certain degree of difficulty with regard to development, they have a maximum size of 4MB and certain functionalities such as push notifications are not possible. Do you already have an Android app? No problem. At Coffee IT we can convert almost any Android app into an instant app.
Instant apps FAQ
Reply: instant apps is a feature of Google Play that allows you to try out apps without having to fully use them first. The technique is similar to a Progressive Web App, you can read more about this here.
Answer: instant apps is an initiative of Google, they can be installed for Google devices. Google Pixel and Nexus devices have also gained access to instant apps. This is expected to be rolled out further.
Reply: Follow the steps in the next question 'how to use Android instant apps', but turn the feature off instead of on.
Answer: Do you have a Nexus or Pixel phone? Then you can use Android instant apps. Follow the following steps:
- Go to the settings of your smartphone or tablet
- Scroll down to 'Google' and open the option
- Scroll further down until you see the "instant apps" option
- Click on 'instant apps', swipe to activate
- Agree to the terms and conditions.
- Ready!
Reply: For now, a limited number of apps are available for Google Play Instant. Apps that are now available as instant apps are: Wish, Viki, Buzzfeed, and Periscope. Instant games are also available. These are now: Clash Royale, Words with Friends 2, Solitaire, Final Fantasy XV: A new Empire, Bubble with 3 Saga, Mighty Battles.
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