App promotion: How does that work?

Of course it is the intention that your app is downloaded a lot, but how do you ensure this? Apps are often installed from the Apple Store or Play Store, but how do people in the Play or Apple Store end up with your app? This blog article discusses this further.

Every month, tens of thousands of apps are added to the Apple and Play Store. It's getting harder and harder to stand out among all these different apps. A common mistake of entrepreneurs is therefore not promoting their app. Creating the perfect app is not possible without users. Users ensure that the app improves in concept, technique and design. Even before the first release of your app, it is important to at least know that people are interested in your app.

Coffee IT can support you from writing a business plan to analyzing user feedback. We help organize everything marketing activities around promoting a mobile app.

Start by analyzing your app's audience. Look at the behavior, demographics and lifestyle of your target audience. Set up personas and see how they orient themselves. Consider all channels but try to focus on a limited set of channels.

Setting up a website for your app is a must. Many users orient themselves via the web and a website gives you that extra space to tell your whole story. You can also have users register immediately, even when the app is not yet live. A simple landing page is sufficient, but it is even smarter to enrich your website with a blog. This way you can keep users informed of the latest developments and form an emotional bond.

App promotion starts with early adopters, without early adopters the app will never spread further. Early adopters provide the most important and traditional channel, namely word-of-mouth. If the app is well received by the early adopters, ask them to distribute your app to friends and family and reward them for spreading your app. This is how word-of-mouth advertising begins and soon the app will spread like wildfire.