What is the advantage of becoming more findable in Google and why SEO?

Search engine findability in Google has increased in popularity in recent years. But why is this the case and how does this help you as an entrepreneur? SEO opens the doors to visitors and thus potential customers for you. Increasing the findability of your website is a complex process, but that does not mean that this process cannot be measured. SEO is a stable marketing platform and, moreover, still growing rapidly. The costs of having SEO improvements carried out are also a low price with a high return on the other. In this article we discuss a number of SEO/SEM tips.

Where to start?

It is best for you as an entrepreneur to start by defining the core values. It is then important that you ask yourself how consumers are looking for your qualities. For example, you may sell defraction equipment (this is equipment that measures the metal content in substances) but that consumers are not familiar with this term and are more likely to search for, for example: "How can I measure whether my canned fish contains too much metal?". This ensures that you catch more customers on the question instead of the solution. After you have come up with a number of potential questions, it is important to measure the questions for competition, search volume and conversion. More conversion means that your information is relevant and that you respond well to demand. A visitor with the question “What is refraction equipment?” for example, does not have to be looking for refraction equipment, but this can be, for example, a student who has heard refraction equipment somewhere. The higher the search volume, the more people share the same question. The lower the competition, the less the question is answered by your competitors.

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Improve the technique

Beyond creating better web pages (SEO copywriting) and tailoring web pages to customer demand, you need to make sure your website looks the same to the search engine as it does to you. Various measuring instruments are available to measure your technique. It is important to know that technology is the foundation of becoming easier to find in the field of SEO/SEA and does not necessarily ensure that you are easy to find, but gives you the opportunity to do so.

Relevance and reliability

The internet can be seen as a big bucket of information. So it is important that your information is relevant and reliable for your searcher. But how do you make information reliable? Every form of interaction ensures reliability, such as reactions under your article, shares of the article on social media and likes from social media. For example, also publish your articles on social media, which provokes interaction with followers, which ensures reliability. Don't forget that it's smart to focus your business on the social media platform your customers use the most. It is also possible to keep a guest blog or your own blog. A guest blog means that you have a blog on the website of another relevant company with reference to you or your company. Make sure it is catchy and personal to achieve success with this. Your own blog can also be interesting and often provokes interaction.

Call to action

Make sure you entice your customers and visitors to respond to your article or to contact you. This ensures more conversion, reliability and interaction. Would you like more information about making your website easier to find or having it made? Then contact us, we will be happy to help you draw up a plan and/or implement it.

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