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During the PSV celebration in 2016, Coffee IT deployed MyBeam to execute a location-based iBeacon campaign. This ensured that fans were informed when the tribute shirt was available in the fan store.
Before the PSV celebration took place in 2016, we didn't know it would even exist. PSV became champions quite unexpectedly and PSV fans weren't sure if the celebration shirt would be available.
Using MyBeam we were able to notify fans when the shirt was available in the fan store.
The MyBeam platform that uses iBeacon can be used on any platform. iBeacon is in fact a collective name for all devices that (can) transmit a Bluetooth signal (Bluetooth Low-Energy signal or BLE). The user's smartphone can accurately calculate the distance from the location of the smartphone to the transmitting Beacon. This allows the platform to receive the correct message at exactly the right location when the user is near the Beacon in question.
Interested in having a Beacon app?
A location-based campaign ensures that the intended target group receives the right data in the right location. This is easy to achieve using the MyBeam system developed by Coffee IT. The MyBeam system manages and controls beacon fleets. It is also possible to set messages dynamically in the MyBeam system beacon or beacon group.
The app was launched in the Mentos More campaign used to show the user the right ad when it was in the right place: for example in the supermarket. This way, the campaign came to the attention of the intended target group more actively and prominently.
From connected apps to education apps and healthcare apps. For over 10 years we have been developing powerful apps for KLM, Roompot and in-lite.
developed from Utrecht
"Students make more than 500.000 exam questions per year."
Client rating
in web and mobile app development
Projects
150+ apps online
App downloads
5+ million
Every development is a piece of co-creation. All based on the joint mission: Realizing digital dreams. Read why we are rated 9+.
Wouter van Eldijk
BeyondDutch
Realizing a digital dream doesn't stop at developing an iBeacon app. Even after release, the club members of The Digital Club can take your solution to the next level. The big advantage: all services under one roof.
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